We’ve Seen It Too-Response to Ryan Shaffer, MBA Blog

Hi everyone, This weeks blog is adding to Ryan Shaffer’s LinkedIn blog from 2 weeks ago. Ryan laid out a wonderful read packed with his investigative statistics concerning how some larger marketing companies operate. Here is his blog to read first before going any further: https://www.linkedin.com/pulse/agency-marketing-investigating-ins-outs-firm-ryan-shaffer-mba First off, thanks to Ryan for the mention of our sister company in the article, 77 Design Co. Greatly appreciated! We too have noticed an all too familiar trend of low grade social media posts, or posts that really don’t promote engagement altogether by some companies. As per Ryan’s research, he discussed 3 large scale marketing companies that have faltered in providing high quality social media service. Frankly, in my opinion, this is shameful. Their clients undoubtedly paid large sums of money for them to promote their business, yet these same marketing companies do not practice what they preach. Worse yet, when they do posts for their clients, these posts are the type that make your eyes roll back into your head. Ridiculous posts that have nothing or little to do with the product or service of their clients are not going to attract any special attention to them. Posting something JUST to post something is ineffective towards building a company’s reputation and brand. I say, research, research, research. Find out everything you can about the owners, staff, and their product/service, then provide the business with a thoroughly written blog or social media post that will really open eyes when read. 77 Design Co does this by creating a brands visual personality through design, photography, relevant content, and video. Adding solid relatable images/videos...

Happy Easter All

Hello everyone, Happy Rabbit Day, all. I hope that everyone is having a fine Easter. Just a quick blog this week. Yesterday was my birthday and it was pretty low key, just the way I like it. Thanks to all who sent me birthday messages through texts, on LinkedIn, and the Facebook! Appreciate the love, y’all. We had a fantastic shoot last week for a local gym. Thanks to Rob Hoffman and Ashley Klimek on the additional assistance for the shoot. Couldn’t have done it without you guys. I kept the theme of the images sharp, highly detailed, super contrasty, and crisp to give the models and the gym itself an intense and exhausted look. I mean, come on…it was a gym workout shoot, nothing comes easy in a gym! If it does, you aren’t working out properly. Our goal was to create a hard working visual personality for their business through our photography and design,¬†and I believe we succeeded in just that. Super proud of how all the images turned out, and we hope to attract our clients many more members from it. This will be an extremely busy week coming up. Lots to do, lots of things on the horizon for both myself personally, and the businesses (Drakulic Photography LLC & 77 Design Co) professionally, and lots of work to get hopping on. More info to come about the business as soon as I can announce it. Have a great day with family and/or...

“What a Nice Camera, I’ll Bet It Takes Great Pictures…”

Hello all, This weeks blog will focus on the all too often misconceptions I hear regularly about photography. These phrases and questions sometimes pop up in conversations with clients, colleagues, and even friends or family. If you’ve felt this way, or have asked 1 of these questions please do not feel offended in any way by this blog, I’m simply attempting to clear up a few misperceived notions. First things first, it is my belief that it is NOT the camera that takes a great photograph, it is the photographer. Its how they view the world and each and every person sees things differently. I also do not put a huge emphasis on having the most expensive equipment, lighting, lenses, or other gear. With that being said I do have some great equipment in the bag, but not all of it is “top of the line” stuff others may have. I’m in business to create great images for my clients, ensure they feel happy about my services, feed my family, pay my bills and school loans, and generally enjoy life. There are certain instances that may require a faster more expensive lens or a specific type of expensive lighting set up but not that often, at least not in my experiences. Having a $5000 Canon EOS-1D X and a $44,000 Canon Cinema Zoom lens is not at the top of my list of priorities. If you have that…great, and congrats, but does that really make you better? If you believe so, I’d love to hear why. So back to statements I sometimes hear or am asked. “My what a...
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