Shaping Up For a Busy Spring & Summer

Happy Friday to all, Although its an ugly, rainy, typical spring Pittsburgh Friday, great things are on the horizon! Tons of stuff happening very soon, and down the road. I’ll have a pretty huge announcement in the coming weeks. I can’t say much until we get the legalities straightened out, but I will drop a clue and say it has to do largely with marketing, my partner Rob Hoffman of 77 Design Co, and photography. These are all topics I’ve been discussing in the blog in recent months. Stay tuned. Last week (and another huge announcement) I booked my first island wedding for my cousin and her fiancee! This is set to take place in Jamaica in 2018 and I couldn’t be more excited for them, our family trip, and the opportunity to create some stunning destination photos for them. I’m honored to be the photographer for this fantastic event. I’m also going to be so mentally focused on creating superb images for them that my head will probably pop off at the end of the night from creatively concentrating so much. It will be worth it though. You can bet your bottom dollar there will be photographs to accompany this trip on the blog during and after the wedding. Although I’ve traveled extensively throughout North America (having been to all 48 lower states, Canada, and Mexico,) I’ve never had the chance to leave the mainland…and its going to be AWESOME! The rooms booked and I’m super pumped for it. Jamaica, here we come! Enjoy the weekend everyone! As always comments, questions, suggestions, and critiques are...

A Sold Home in 3 Hours!

Hi everyone, Happy Tuesday to all. Great weather today in the “Burgh” area! We are experiencing some sun and temps are floating in the 50’s, which is getting a lot of people excited about the approaching warm weather and springtime. Optimism abounds! Lots going on in the last few weeks, and for the upcoming weeks, but I wanted to focus on a review I just received. Last week I had a couple of real estate shoots. One in particular I’d like to mention. We did the photographs for an agent on Friday, I turned the edits around in less than 24 hours and delivered the final images on Saturday. I’ve done work for this particular real estate agent before. He is new to the Pittsburgh market, having moved here from Florida not long ago and was badly in need of his first sale in the area. Needless to say both he and the sellers were very motivated to get the home on the market and sold. Sunday evening I received a text from the agent praising the photographs and saying that he listed the home at 3:00 PM and “had a fully executed offer signed by all parties by 6PM, good pics man!!!!!!!” THIS IS WHAT I LOVE TO HEAR! Not many things in the business world motivate me more to work harder and get more creative than to be able to help out another small business owner in their time of need. I do not like to toot my own horn so I’ll simply say that I am humbled my work helped create this agent his 1st Pittsburgh...

Response to Ryan Shaffer’s Article

Hi all, Last week I happened to be cruising about the Interweb on LinkedIn and came across an interesting article, which by the way you should read now if you are to understand any more about this blog.  Ryan Shaffer is Director of Marketing at Worksite Medical and I might add…a fellow Point Park University alum. I’ve met Ryan in the past and I’ll start off by saying he’s a GREAT guy and very knowledgable in his field, which is marketing/business. I’ll also concede that mine is not, at least that is not what my degree is in. I am a self taught business owner/marketer. Most of my educated marketing info has come from a few business classes I’ve taken, from my own research and experiences, and also from my partner, Rob Hoffman of 77 Design Co. I’ll admit that I am a photographer first and foremost. I’ll also say that I respect Ryan’s opinion and thoughts on the subject but would like to interject our own ideas from a little different perspective. Hopefully this will create a friendly debate. Ryan’s article DOES promote the use of freelance, but I wanted to add a few more ideas on how an outside marketing group can be just as good or better for a business than an internal marketing team. Here are a few reasons why hiring an outside team, as opposed to hiring an in house marketing team or a larger company, could work for your business: Budget. It is much less expensive for a company to hire a team of people marketing them for, let’s just say $1000/month (this is an...

Taxes-Market Your Business and Use it as a Write Off

Hi everybody, Last week I posted a few reasons why marketing your business during its busiest times is a great idea. Anyone who has been in business more than a month, knows that income and profits can fluctuate greatly due to a variety of reasons. Marketing your business and creating a new (or at least updated) look for your printed materials such as flyers, brochures, business cards etc, websites, social media pages, blogs, and mailers could be pretty hassle free, if you get the right people doing it with the right intentions for your businesses growth. Also, its tax deductible! If you are a busy business owner thinking of promoting your business a little more, but don’t want the hassle, or worry that it may be too costly, find a team or agency that meets your needs and pricing. Find someone who can relate to, or who understands the vision you want for your company. Really, a business owner should focus mostly on what they do best. Providing the best possible service/product in your industry should be #1 on the long list of things to do. Hire someone familiar with web work, social media, analytics, and the visual (photography, video, and graphic arts) aspects of creating attractive materials for your business. This will not only open your up schedule, BUT its also a great way to promote growth down the road. All of the money you put into advertising or marketing for the year is a write off. Think of this as a huge tool to utilize in growing business and getting new clients…not an expense. If you’d like to...

Marketing Your Business While You Are Busy and Why You Should DO IT

Hi all, This weeks blog will be all about why, if you are a business owner, it is a great time (maybe the best time) to market the hell out of your business while you are busy! As readers of this blog know, I’ve teamed up with a few friends/colleagues to help local small and large businesses better market themselves. It doesn’t matter if you are a 1 or 2 man crew, or a 300 employee firm, we can bring you a creative visual marketing plan to attract more clients and increase your sales. Looking to get more landscaping or contractor jobs? Check, we can do it. Have a new product/service you are offering? Check, we’ll bring that to life visually so that clients will understand what separates you from your competition. Need aerial shots or testimonial videos, brochures, new unique looking business cards, or just want to have more visibility on the Interweb? Check, check, check, and check. Think you have too small of a budget? Check, we can put something together to fit it. Our goal…build more business for our clients. Your success is our success. While business is booming, it’s easy to become overwhelmed, ease up on your marketing tactics, and put them on the back burner. This is not good for future business. When the busy period slows or dries up (and it will, we all have our hot and cold periods) what do you have left? Where’s the next steady stream of income and business going to come from? When you are slammed with business, it is a fantastic time to touch base with...
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